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For the Kumarika Soba Ruwaththi campaign, our Mobile Salon (a large vehicle fitted with equipment for hair care and treatment) made its maiden journey from the North West of the country to the deep South in 2017, spreading nourishment and expert advice so every girl had a chance to feel beautiful.
With every purchase of a Kumarika product, people received a free hair treatment and consultation with one of our hair care professionals, so they could learn how to take better care of their hair and bring out its natural beauty.
We believe that every woman has the right to express her freedom to shine – so with Kumarika Shine Studio, we gave ladies their very own Moment To Shine!
Every girl who stepped up was given a quick glam fix with our all-new hair serum, and a chance to show off their new look in an interactive studio fitted with a green screen. Their best dance moves were complemented by gorgeous, sparkling backdrops in a custom video produced just for them. What a fabulous day!